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← Back to JournalBranding · By Davontae Hardeman

Logo vs. brand: what is the difference?

A logo is a symbol. A brand is the feeling people get every time they deal with you.

Logo vs. brand: what is the difference?

The logo is the signature

A logo identifies you quickly. It should be simple, legible small and work in one color.

The brand is the whole experience

Colors, typography, tone of voice, photography and even how you answer the phone all shape your brand.

Why consistency matters

When every touchpoint looks and sounds the same, customers recognize and trust you faster.

Where to start

Begin with a clear logo, two or three colors and one or two typefaces. Write them down in a simple guide and use them everywhere.

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